Nestled among the towering mountains of the Southern Alps, surrounded by vast forests that stretch through rugged valleys and wide basins, apple orchards and vineyards as far as the eye can see: The South Tyrol is an idyll, a symbiosis of Alpine landscape and Mediterranean atmosphere. Here promis emerged, a company that has incorporated this feeling into its business model and combines it with something else that each of us does every day: brushing teeth. promis represents a promise of sustainability, both for Mother Nature's ecosystem and for that of our oral cavity. This is where ecological awareness meets dental hygiene know-how.